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Rice Bran Oil - Heart Friendly Oil :
Choice of healthy cooking oil is an important subject. The ideas keep on changing as new  evidence accumulates. It was generally believed earlier that oils rich in polyunsaturated fats (PUFA) oxidize very fast. Therefore, the excessive intake of these oils could lead to production of free radicals in the human system and thereby enhance the risk of certain cancers, cataracts, rheum fold arthritis, Parkinson’s disease and contribute to the aging process besides causing lipid per oxidation which now a days is considered as the root cause for Initiation of Coronary Heart Disease (C.H.D). All these findings have led to a change with respect to the earlier recommendations and a delicate balance between cholesterol balancing (instead of cholesterol lowering) properties and the oxidation stability has become an important concern now-a-days.The American Heart Association now recommends use of oils or their blends having an equal proportion of saturated, mono-unsaturated and poly-unsaturated fatty acids. Some other recommendations allow even higher content of non-unsaturated fatty acids (MUFA) than that suggested above as mono-unsaturated fatty acids higher oxidation stability and unlike poly unsaturated fatty acids; these fatty acids do not adversely affect the good cholesterols. Although, higher intake of polyunsaturated fatty acid (PUFA) content is no longer recommended but even the present day recommendations do suggest that about 33% of the fatal intake of fat should be derived from polyunsaturated fatty acids as polyunsaturated fatty acids are the only source of essential fatty acids commonly known as Omega 6 & Omega 3. These essential fatty acids play a key role in regulating many physiological processes in the body, such as controlling blood pressure, vascular damages in the brain and the heart, preventing blood clot in the arteries, lowering cholesterol, inflammation and other conditions. The World Health Organization (WHO) suggests that the ratio of Omega 6 and Omega 3 in the diet should be 5 – 10. Rice Bran Oil - The most Ideal Cooking medium :  Rice Bran Oil is the only cooking medium which besides having an ideal SFA/MUFA/PUFA ratio and EFA ratio quite closer to the recommended levels, contain three types of natural anti-oxidants as against only one category found in most of the other vegetable oils, leading to comparatively better oxidation stability desirable for promotion of overall health. A number of scientific studies have confirmed that using Rice Bran Oil as a cooking medium could significantly reduce bad cholesterol without adversely affecting the good cholesterol due to presence of a unique component in this oil known as “ORYZANOL’ which is not found in any other vegetable oil.Human trials conducted by the National Institute of Nutrition, Hyderabad have confirmed significant reduction in total cholesterol particularly the triglycerides levels by using Rice Bran Oil as compared to conventional cooking oils. Studies conducted in Japan have shown that Rice Bran Oil has better cholesterol lowering power than Sunflower Oil, Corn Oil and Safflower Oil. ( www.usarice.com) Similar studies conducted by Human Nutrition Research Centre, Washington ST., have confirmed that Rice Bran Oil provides better protection against coronary heart disease than Canola Oil. ( www.usda.gov) Physical & Frying properties of Rice Bran Oil :
Unique Gift of Nature Porna Rice Bran Oil – Heart Friendly Cooking Oil :
Status of Rice Bran Oil in other Countries :
Advantages of Rice Bran Oil: 
Composition of common vegetable oils Vis – a – Vis Recommendations
Micro-Nutrient Profile of Rice Bran Oil
Rice Bran Oil is useful as
Process  PORNA Rice Bran Oil is an ISO 9001:2000 certified health conscious product manufactured and marketed by SKM Group of Companies. PORNA Rice Bran Oil is processed in a modern state of the art processing plant in Erode, Tamilnadu, South India, using the new eco-friendly physical refining technology, keeping away from the conventional process of chemical refining.This technology ensures retention of higher levels of Natural Anti-oxidants, Micro nutrients and Oryzanol. The physical refining method is gaining its popularity in the recent days due to lower generation of polluted effluents and its lower consumption of water and prevention of chemical practices. Solvent Plant has the extracting capacity of 400 M.Ts and the Refinary Plant with the processing capacity of 100 M.Ts of PORNA Rice Bran Oil every day. Since the Solvent Plant is situated in the midst of more than 200 Modern Rice Mills sourcing fresh brans, refining oil the same day and offers fresh rice bran oil is a unique advantage of this new product. Range of products: PORNA Rice Bran Oil is available in 200 ml, 500 ml, 1 lt, 2 lt. bottles, 5 lt. Can and 15 kg Tin. Quality policy of PORNA: We continue to produce and deliver healthy and hygienic edible oil. We strive continuously to improve our products and services to the satisfaction of the customers. Excellence – Our Goal Service - Our Motto Quality – Our Obsession Quality. Specification - Porna Refined Rice Bran Oil
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